''Being surrounded by underpaid, overworked and dissatisfied advertising people, and being one of them myself at that time, this song was composed years back. Released it with 4 Tune Kookies now, after meeting a new generation of more underpaid, overworked, and dissatisfied advertising people. In our time, we just cribbed. Nowadays people are actually falling sick. It's that serious. It's no coincedence that the director of the video, Naren Multani, and the actor, Manoj Shetty, are people with years of advertising work behind them.''
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