Level 1

Congratulations! You leveled up, but you aren't logged in so we can't save your points.

0 Hypes | 0 Bashes

Dodge Dart And Pitbull: New Rules

The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment. To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull

Show More
Monkey mom!
  • Definite cool, Very cucumber, Absolute Chic
  • Cats - creatures of opportunity
  • All of the Taco-Bell's in Colorado today
  • This astronomical clock in Prague has been functioning since 1410
  • Solitaire?
  • Being poor this holiday season
  • The foam on this beer looks like a skull in a web
  • Sailboat On a Flooded Street