Hunter Kowald: How To Promote Your Music

Hunter Kowald: How to Promote Your Music: Unless you have major label money behind you, the ability to self promote your music is one of the most important skills you can have. When you don't have money to hire PR people to run media campaigns for you, it is up to you to make sure people know about the music you are making. Getting started can be a little overwhelming, however. These steps will help you start out on the right foot, to make sure all of the right people are standing up and taking notice of you. 1. Identify Your Goals - When you set out to promote your music, don't try to cover too much ground at once. Look at the way larger artists are promoted - they have specific campaigns that promote specific things, like a new album or a tour. Choose one thing to promote, like:  A single  A show  A website Once you know what to promote, you will be able to make clear goals for yourself, i.e. if you want to promote your website, then your goal is to bring traffic to the site. With these goals in mind, you'll find it easier to come up with promotion ideas, and you'll be better able to judge the success of your promotions.
Target the Right Audience - With your promotional goal in mind, figure out who the right audience for your campaign is. If you have a gig coming up, then the right audience for your promotion are the local print publications and radio stations in the town in which your show is happening. If you have a limited edition single coming out, your primary audience is your band mailing
list, plus the media. Going for the right audience is especially important if you're on a budget. Don't waste time and money letting town X knowing about an upcoming show in town Y or a folk magazine about your new hip hop album. 1. Have a Promo Package - Just like when you send a demo to a label , to self promote your music, you need a good promo package. Your package should have:  A press release detailing your news  A short (one page) band bio  A CD (

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