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Uploaded by: euinvest100 on Feb 16, 2012
Hunter Kowald: How to Promote Your Music- Know When to Act Small:
Keep Track of Your Contacts - As you go through all of these steps, chances are that you are going to pick up a lot of new contacts along the way. Some of these contacts will be industry people and some will be fans. Never lose track of a contact. Keep a database on your computer for the industry people you have met and another database of fan contacts. These databases should be your first port of call for your next promotional campaign - and these databases should always be growing. Don't write anyone off, even if you don't get much feedback from them. You never know who is going to give you the break you need.
Tips: 1. Know When to Act Small - This step ties in with targeting the right audience and identifying your goals - you can save a lot of time spinning your wheels by keeping the small stuff small. While it's always useful to keep other people up to date with what's happening in your career, that guy from Rolling Stone doesn't really need to know every time your band is playing a half hour set at the local club, especially if the local press really hasn't given you much coverage yet. When you're getting started, the easiest place to start a buzz is your local area. Build up the small stuff to get to the bigger stuff. 2. But Know When to Act Large - Sometimes, a larger campaign really is in order. Go full speed ahead when you have something big brewing, like: A new album A tour An important piece of news, like an award or a new record deal This kind of news warrants contacting both the media and people you want to work with, like labels, agents, managers and so on. 3. Find the RIGHT Niche - As mentioned, finding your niche is helpful in getting noticed. There is one caveat however - make sure you get noticed for the right reasons. You certainly will get some attention for bad, unprofessional behavior, but the problem is that your music won't be what everyone is talking about - and