This video is the second part of a training session we ran at the ISMM national sales conference where Mike and I were asked to speak on "How to Handle Difficult Objections".
This second video focuses on the benefits of being able to handle sales objections with ease; benefits to both you and the customer.
It also explains why proactively introducing objections can work to your benefit and how how sales objections can be one of your greatest closing tools, if used correctly.
More in depth detail on the "6 Step Objection Handling Master Plan" we introduce in this video is available within the Advanced/Master Class series of our online sales training.
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