The internet has revolutionized the way that we do business. Companies use the internet to communicate information and trade products and services. The speed and far reaching access of the internet can make any business more visible and viable. The web can be used as a promotional tool that you control. On the other hand however, the internet can become a bane of your existence if you allow it.
The internet represents a platform that is long lasting. Anything published on the internet has the potential to remain there forever. It is important to constantly research what is written about your business. If you are not conscientious about monitoring your company's online reputation, you could be at risk. Any comment that is critical and negative could be a red flag for consumers who are trying to decide if they want to do business with you.
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