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John Harun Mwau Consumer Reports: . Brand Your Business

John Harun Mwau Consumer Reports: . Brand your business
http://www.facebook.com/jhmwau

Brand your business
If you go on the eBay search engine and type in eBay store design, you will find a number of eBay sellers who will design an eBay store for your with branding and matching auction templates. This will give all of your listings a similar look and feel and help brand your business so people can find you again. If you want a professional company to do this for you, check out www.frooition.com.
48. Over-communicate with your buyers
When an auction ends, send your buyers an immediate email congratulating them and providing clear payment instructions. Send them another email when you ship the item (this really impresses buyers). Send them a follow-up email to see if everything went okay. This email should include the link where they can post feedback.
Make sure you enter the parcel tracking number in My eBay if you didn't purchase the shipping label through PayPal. Buyers look for this to see that the item has actually been shipped. Plus, it can save you from getting a follow up email asking for it. Include the number in your "item shipped" email too and remind them that it is also available in My eBay.
49. Be careful using a Reserve Price Auction (RPA)
No one likes a reserve. Most people understand the necessity for it, but there are a large percentage of users who will simply not bid on RPAs.
If you are selling a very expensive item, certainly place a reserve on it, but let the potential bidders know what the reserve is. It doesn't have to be a secret. The point of a reserve is to protect you against something selling too cheaply. Being open about your reserve can actually help you get bids.
50. Increase bids by making your auctions readable
Use a short opening paragraph that promises something, and then deliver on the promise. Describe the product, but also write about its benefits and/or how it is used. If you have personally used the product, descri

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