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Was the item over-priced? Was it in the correct category? Do you need a better title or description? Is there any demand for the product you are selling? Were your shipping costs much higher than your competitors?
When you relist the item (using the link in My eBay or on the closed listing page) you become eligible for a Relist Credit. This is the cost of one insertion fee. Here's the catch—you only get it if the item sells the second time. Many people think it is a free relist and don't think about improving their auction before relisting. It's a one-shot deal. If it doesn't sell the second time you list it, you don't get another chance at the relist credit. So, you've now paid two insertion fees, not received a credit for either one, the item still hasn't sold, and you are no longer eligible for the relist credit if it does sell the next time you list it.
So, before you relist, make sure you know why it didn't sell and make improvements to increase the likelihood of it selling this second time. If you didn't research the item properly the first time around and realize there's really no market for the item, don't bother relisting it. You will just end up paying more fees and not getting results.
I use Vendio to manage my auctions and they have an automatic relisting service.
57. Experiment for success
Don't be afraid to try something new. Just be careful that you don't throw a lot of money into something that isn't yet proven. Try new products, new categories, new sources, new titles, and so on. eBay is nowhere near being a mature marketplace. It is still growing and evolving. The rules change weekly. Don't be afraid to be a pioneer—just use a little caution when it comes to spending large amounts of money.
58. Choosing a category
Okay, you have put a lot of thought into your product and completed the introspective phase of
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