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RADIO ADVERTISING - MEXICAN SHOPPING CENTER COMMERCIAL CRITIQUE

http://www.danoday.com/blog Radio advertising requires more than an "announcer voice" reciting a laundry list of the advertiser's features. In this video, commercial copywriting expert Dan O'Day critiques ad for El Mercadito.

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Bright eyes
  • Planned
  • I Want This Clock
  • Sexual Tension at the Local Fairgrounds
  • Karma machine recharging
  • Moo bitch, get out the way
  • Skill level: Awesome!
  • Are you a boy or a girl?
  • Must... get... ball