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Uploaded by: euinvest100 on May 26, 2012
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Two decades ago, an executive made a very public and damaging mistake. They spent years regretting that decision and abandoned their profession. They found a new, honest career and in 2007 took a promising job. In 2008, a coworker dug up their past on Google. They were instantly terminated.
In 2008, a business owner found their personal beliefs exposed to the public. There was an immediate and hostile reaction that cemented itself at the top of the search results for both their name and the company's. The company's bottom line suffered.
In 2009, an industry leader found that they were the subjects of a disparaging article from one of the world's major news networks. In a matter of hours, the article was ranking in the search engines for the company's name. Clients started calling inquiring about the news report, asking "are the allegations true?" They weren't, but their reputation was tarnished.
In 2009, a small business found their former employee posting negative remarks on an industry-specific forum with an anonymous username. A day later, the forum was ranking second on Google for the company's name. In the midst of an economic recession, responding to their accuser wasted precious time and energy.
What do those situations have in common?
Neither the executive, the business owner, the industry leader nor the small business were proactive in managing their online reputation. The executive's name only appeared in legal documents from two decades ago that were now public record online. The business owner had no presence online outside of small news blurbs and people searches. The industry leader only had a brochure site and a number of casual references. The small business was only mentioned online in their flash site, a handful of press releases and on competitive research sites.
When prospective customers, clients or employees are searching for you, what do they see? Is a hate site or Rip