Flag This Item
Uploaded by: RonWeissCousenling1 on Jun 13, 2012
Tony Habib -The Ten-Step, One-Day Strategic Plan
You don't have to kill a tree or shut down the office for a week to create a successful strategic plan. In fact, you can create a successful plan for your business in just one day. It doesn't have to be an overwhelming or a monumental task. It doesn't have to be perfect or fancy. Just grab a few key people in your organization, turn off the phones and let's get started.
Step One -- Be the best.
The result of a well-developed and executed strategic plan is to develop a competitive advantage. Just what is a competitive advantage? Business lingo aside, it is simply the answer to: What can your company potentially do better than any other company?
Understanding your competitive advantage is critical. It is the reason you are in business. It is what you do best that draws customers to buy your product/service instead of your competitor's. Extremely successful companies deliberately make choices to be unique and different in activities that they are really, really good at and they focus all of their energy in these areas. You may decide to incorporate your competitive advantage into your mission and/or vision statements.
Step Two -- State your purpose.
A mission statement is a statement of the company's purpose. It is useful for putting the spotlight on what business a company is presently in and the customer needs it is presently endeavoring to serve. It also serves as a guide for day-to-day operations and as the foundation for future decision-making. To write a mission statement, answer the questions: What is our business? What are we trying to accomplish for our customers? What is our company's reason for existing?
Step Three -- Visualize the future.
A strategic vision is the image of a company's future -- the direction it is headed, the customer focus it should have, the market position it should try to occupy, the business activities to be pursued, and the capabilities it plans to develop. Forming