http://www.youtube.com/watch?v=u1iQQO9RwWs - Shawn Kimmel - Owner of XPress Promotion (Direct Mail Services Company in Northern Virginia) - These are the main points discussed in the video: The first thing you want to do in working out a direct mail marketing campaign is conduct a survey of your target audience. Do surveys to find out important information about your target market. Who are they? What are their interests? A lack of conducting surveys creates hit or miss marketing. If your message is in the wrong emotional tone, it may go over the recipient's head. If you don't conduct a survey, you may be wasting your money on bad marketing. Call me now at (877) 604-7112 for a free marketing consultation!
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